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An article published on sandhill.com which looks at how IoT connectivity has led to increased risk for hardware manufacturers, namely IP theft, piracy, misuse, and reverse engineering, and how software monetization solutions can help overcome these risks.
Becoming more customer-centric, innovative, and efficient may sound appealing, but it also requires the right kind of software licensing capabilities
Product and service innovations have around a 70% failure rate, either missing their revenue and profit goals or failing entirely. Madhavan’s rules could have a huge impact on helping software companies fully extract the value from their products and services.
Our Strategic Analysis Manager of the Software Monetization division at Gemalto, recently had the pleasure of talking with Kathleen Goolsby, Managing Editor at SandHill.com, about the mind shift that’s taking place in the medical equipment sector.
There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams.